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With the start of MIHAS, the world's largest halal exhibition in 2023, 'Entering the halal market in earnest'

"With the start of MIHAS, the world's largest halal exhibition in 2023, 'Entering the halal market in earnest'

RAWGA (hereinafter referred to as Loga), a plant-based alternative food ingredient developer, participated in the world's largest halal industry exhibition, MIHAS (Malaysia International Halal Showcase), in Kuala Lumpur, the capital of Malaysia.



According to the Korea Agro-Fisheries & Food Trade Corporation (aT), Mihas includes not only food but also the entire halal industry, including pharmaceuticals, medical devices, fashion, cosmetics, finance, and Muslim-friendly tourism, and only companies with halal certification or applying can participate.



Through this Mihas exhibition, RAWGA introduced an inner beauty brand "PLANT" based on halal-certified vegetable collagen raw materials and vegetable collagen.



We have discussed with various buyers, including beverages, tea, and snacks using vegetable collagen, and we will continue to make efforts to enter the halal market, starting with Malaysia, Indonesia, and the Middle East, said Kim Hyun-min, CEO of RAWGA.

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