Plant-based collagen developer RAWGA attended the 2024 Natural Products Expo West (NPEW) in Anaheim, California, to showcase collagen's latest innovation and sustainable collagen product portfolio.



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NPEW is the largest natural food fair in the U.S. with 3,000 companies and more than 60,000 buyers from about 130 countries around the world, and it is an exhibition that leads the trend of the well-being industry from natural, organic, health supplements, and health and beauty products using natural materials.

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The plant collagen developed by RAWGA is a tripeptide structure that attracted attention from NPEW for its innovation in extracting collagen from the outer walls of plant cells, low-molecular technology, and nutritional excellence of antioxidants. RAWGA discussed contracts for exports and local sales through meetings with pharmaceutical and bio-related officials from all over the world, including Nestle's Garden of Life and Amway.

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In particular, RAWGA's brand "Plant Collagen," which was presented at the product showcase held in the main hall of the exhibition, attracted the attention of visitors for its excellent taste of vegetable collagen, which is realized only with natural ingredients, and its ability to consume safely, healthier, and sustainably by extracting it from organic plants.



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Kim Hyun-min, CEO of RAWGA, said, "We are glad that consumers who used to consume single amino acid combination products as alternatives to animal collagen have recognized the value of our plant collagen and brand products and showed great interest," adding, "We will continue to prove new products and our value through NPEW."